New Mass Communication OER! Media, Society, Culture and You

Media, Society, Culture and You by Mark Poepsel (Southern Illinois University Edwardsville) is an approachable introductory text that covers major mass communication terms and concepts, including digital culture, social media, gaming, propaganda, and ‘sharing’. Take a look at the book online, download it in multiple formats, and keep reading to learn more!


We’re excited to announce the release of Media, Society, Culture and You, a new open textbook by Mark Poepsel from Southern Illinois University Edwardsville. Mark discusses various media, platforms, phenomena, and social implications, including their history and how they are evolving as information and communication technologies change. Mass media educators will find that this approachable text helps direct students’ attention to the current crisis in political communication and action, including the roles of social media and the network society.

Mark Poepsel HeadshotThis open textbook began as a larger, campus-wide project to explore the value, both to students and to the university, of offering open texts. Driven by the idea of reducing the financial burden on students pursuing higher education, Mark decided to dig deeper than other professors on the project. His motivations to author the book and share it openly also stemmed from his classroom experience: “After teaching an Intro to Mass Media and Society course for a couple of semesters, I wanted an additional text that focused a bit more on concepts like the network society, the digital economy, and media entrepreneurship. So, I wrote one with the help of instructional designers at my university.”

Unlike most texts in mass communications, Media, Society, Culture and You focuses largely on digital culture, the network society, and the information economy. As Mark notes, “while you can find the same topic areas covered in introductory media and society texts, you won’t find them covered in this depth or with this emphasis. I see it as a supplemental text for most teachers, and as a core text for me, since I expand on it in lectures by bringing in other academic readings.”

The book’s purpose is to dive deeper into ideas about how society and culture are rapidly changing in correlation with evolving information and communication technologies. Once students have a grasp of what the network society is and what the information economy is, hopefully they can plan mass media careers that can withstand change.

Book cover: Media, Society, Culture and You: An Introductory Mass Communications Text, Mark A. Poepsel, Ph.D.For Mark, it’s exciting that other professors can incorporate his text in whole or in part, and supplement it with other texts in their Mass Media and Society courses. Given that the book is free, another bonus is that students interested in other fields might find it and expand their knowledge of media. Mark imagines readers “sipping coffee across the table from me, discussing with some level of excitement what’s going on in the field, and then considering going into it.”

If you’d like to join the conversation with Mark, take a look at the book online, in multiple formats including PDF, EPUB, MOBI, or in editable formats such as XHTML, WXR, XML, and ODT. And if you’re interested in adopting or adapting the book, please let us know by filling out our adoption form!

Leave a Reply